Scale Your SaaS

213: Why Your SEO Strategy Failed - with Farzad Rashidi

May 24, 2022 Matt Wolach
Scale Your SaaS
213: Why Your SEO Strategy Failed - with Farzad Rashidi
Show Notes

In this episode of SaaS Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and Respona’s Co-Founder and Lead Innovator Farzad Rashidi talk about how SEO can significantly impact your company’s success and failure. 

Search engine optimization is crucial if you’re looking to create long-term brand awareness, expand your target audiences, and earn more revenue. Let’s look at the significant benefits of SEO for your business and how you can realize them with these insights from Rashidi.  

SaaS-Story in the Making

Episode: Episode No. 213, “Why Your SEO Strategy Failed”

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Farzad Rashidi, Co-Founder & Lead Innovator of Respona


  • Utilize Backlinks to Boost Popularity
  • Understand the Right Keywords
  • Have a Solid Foundation for Your Website


  • Necessity Is the Mother of Innovation
  • SEO Is Hard Work
  • Customer Intent vs. User Intent


Farzad Rashidi

[23:33] “Over 90% of companies, I see that focus on SEO, only stick with on-page stuff. The reason being is we’re human beings. We don’t like things that are not under our control. So we like to have a sense of control.

Matt Wolach

[22:46] “Based on what they’re searching for, they’re at different levels within their journey. And, and it’s really important to understand how to service them and feed them the right material at the right time.”

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