Scale Your SaaS

223: Document Your Process to Scale - with Ken Babcock

August 02, 2022 Matt Wolach
Scale Your SaaS
223: Document Your Process to Scale - with Ken Babcock
Show Notes


Keeping track of your processes and progress lets you and your team see your development. In SaaS, documentation may be the last thing on your agenda, making it appear less significant and forgotten. But, it is actually among the most important facets of a business for it to function well. 

In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and Tango’s Co-Founder, Ken Babcock, talk about the importance of efficient documentation for SaaS. Documentation is not merely about having the correct records, but also about the need to be updated and have the ability to share this knowledge with the team. Babcock shared how proper documentation helped his team and company function well and scale.

SaaS-Story in the Making

Episode: Episode No. 223, “Document Your Process to Scale – with Ken Babcock”

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Ken Babcock, Co-Founder at Tango


  • Create a High-Performance Team
  • Listen to Customers & Trust Power Users
  • Admit What You Don’t Know


  • Companies Outgrow Documentation 


Ken Babcock

[06:00] “That high performer who’s taking on a lot of work is doing it really well. They don’t necessarily want to be distracted by creating documentation.”

[20:22] “I think the biggest thing, or the trait that has played the biggest role in our success, is just a willingness to admit when we don’t know something, which is really hard.”

Matt Wolach

[04:22] “Across the organization, if you’re not systematized and having processes, you’re gonna struggle to really grow and scale.”

[13:39] “In SaaS, you’re changing things so much are iterating on the product and releasing and, you know, after you do that, all of your documentation now is out of date.”

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