Scale Your SaaS

225: How Analytics Can Guide Your Decisions - with Mark Stouse

August 16, 2022 Matt Wolach
Scale Your SaaS
225: How Analytics Can Guide Your Decisions - with Mark Stouse
Show Notes

Data is information that is collected for us to review what happened in the past. This helps you to create and weigh decisions in the future. But, data is not enough to help you. You need to know how to transform that data into something that will guide you to success. 

In this week’s episode of SaaS-Story in the Making, B2B SaaS Sales Coach and Host Matt Wolach sat down with Proof Analytics CEO Mark Stouse to share their expertise on the power of data to propel your business forward. Aside from analytics, gain insights on how to start and learn from risks that can pave your way to better decisions and, eventually, to success. See how this revolutionary thinking will make your SaaS a success.

SaaS-Story in the Making

Episode: Episode No. 225, “How Analytics Can Guide Your Decision – with Mark Stouse”

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Mark Stouse, Chairman and CEO of Proof Analytics


  • Utilize Data Analytics for Better Decision-Making
  • Accelerate Sales Velocity by Inhibiting Risk Aversion


  • Analytics Fuels Your Journey to Success
  • Sales is a Win-Win


Mark Stouse

[10:34] “If you’re just looking at data, you’re not keeping up. In fact, you’re just in the past totally.”

[15:14] “The mistakes are extremely unfun at the moment, but they typically translate into some of the best things in the future. “

Matt Wolach

[18:51] “Sales is a win-win. If you have a great product, they will benefit a lot from it. And if you do your job really well, you’re going to make their business better.”


To learn more about Mark Stouse and Proof Analytics, visit

You can also find Mark Stouse on LinkedIn at:

For more about how host Matt Wolach helps software companies achieve maximum growth, visit

Get even more tips by following Matt elsewhere: