Remember when events used to take up a considerable chunk of the marketing budget only to have barely any insights? Fortunately for us, that’s become a thing of the past as events now take the cake in generating leads. But to maximize that benefit, it’s crucial for software founders to have the right know-how.
Fortunately, Accelevents Founder and CEO Jon Kazarian has a ton of experience in leveraging events for an outstanding amount of leads. He discusses with B2B SaaS Sales Coach and Host Matt Wolach how to execute events to lead to a lasting relationship with your attendees. Watch and find out how you can quickly generate a ton of leads from a single event!
Podcast: SaaS-Story in the Making
Episode: Episode No. 232, “How an Event Can Generate a Huge Amount of Leads – with Jon Kazarian”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Jon Kazarian, Founder, and CEO at Accelevents
TOP TIPS FROM THIS EPISODE
Get even more tips by following Matt elsewhere: