Scale Your SaaS

238: Convert More Traffic Using Web Personalization - with Eric Melchor

November 15, 2022 Matt Wolach
Scale Your SaaS
238: Convert More Traffic Using Web Personalization - with Eric Melchor
Show Notes


When software marketers try to increase web traffic, their efforts are usually concentrated on either paid ads or SEO. But what if I tell you that you need more than those two tactics? Sure, you can get customers to visit your website, but the question becomes: how do you make them stay, and how do you make them buy?

Host and B2B SaaS Sales Coach Matt Wolach sits down with OptiMonk Personalization Ambassador and Innovators can Laugh podcast Host Eric Melchor. They have an illuminating discussion about practical tips on personalizing your messaging to provide the best customer experience. Watch and immediately scale your customer retention and conversion rate in one go!


Podcast: SaaS-Story in the Making

Episode: Episode No. 238, "Convert More Traffic Using Web Personalization - with Eric Melchor"

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Eric Melchor, Personalization Ambassador at OptiMonk and Podcast Host at Innovators Can Laugh


  • Try an Exit Intent Pop Up
  • Align Your Ads with the Right Landing Page
  • Personalize Your Messages on the Segment
  • Get a Mixture of Clients in Your Testimonials
  • Utilize Emails for your Testimonials


  • Personalization Fosters Customer Loyalty
  • A Single Winning Message Does Not Exist
  • Video Testimonials are Powerful


Eric Melchor

[7:28] "But then a few seconds that trust in that brand has increased tremendously … Just based on where the person is. You don't know anything else about them. But you know where they're coming from. Let's give them a really nice welcome here and a nice experience."

[13:56] “You have different segments of customers … So no matter what you think is the winning headline, it's not the winning headline for other segments that are maybe coming to your website and looking for your product."

Matt Wolach

[15:07] "You've got to make your stories or your case studies relevant… If you're a small, you know, growing company and you see, like, Coca-Cola and Google on the– on the list of clients, you're like, 'Well, maybe they only serve the big ones.' But also vice versa, if you're one of the big Fortune five hundred, and you see little tiny companies never heard of, not gonna work either."

[16:18] "Anybody out there who wants to see how I structure my testimonials you can go to and you'll see all the video testimonies. It's video, video, video, video, video. Because you can't fake that. And people see that they think that's true. It's real."


To learn more about Eric Melchor and OptiMonk, visit:

You can also find Eric Melchor on LinkedIn at:

For more about how host Matt Wolach helps software companies achieve maximum growth, visit

Get even more tips by following Matt elsewhere: