SaaS-Story in the Making

113: Designing a Buyer-focused Sales Process - with George Brontén

June 23, 2020 Matt Wolach Season 1 Episode 13
SaaS-Story in the Making
113: Designing a Buyer-focused Sales Process - with George Brontén
Chapters
SaaS-Story in the Making
113: Designing a Buyer-focused Sales Process - with George Brontén
Jun 23, 2020 Season 1 Episode 13
Matt Wolach

I loved what George Brontén from Membrain CRM had to say in this week's episode. Sometimes my guests say things and I have to sit back and think over it to see if I agree or not with their viewpoint. This week, I loved everything George said. It was so on point, and so in line with my experiences and learnings over the years that I had to stop myself from shouting "YES!" at every turn. Among other things, we discuss:

  • That people are not born salespeople
  • The big skills gap that many companies have
  • How you can represent your company as a leader

I highly recommend this episode for software leaders, but also anyone in sales or leadership - there was a lot of great stuff here.

To learn more about George and Membrain, visit: https://www.membrain.com/

Find George on LinkedIn at: https://www.linkedin.com/in/georgebronten/
Follow George on Twitter: https://twitter.com/georgebronten
Get the book, Stop Killing Deals, here.
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For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://www.xsellus.com/. To see if Matt's software sales coaching can benefit you and your business, apply for a free sales process review session at https://www.xsellus.com/strategy-call.

Matt created The Perfect D.E.A.L. Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit http://perfectdealprocess.com

Show Notes

I loved what George Brontén from Membrain CRM had to say in this week's episode. Sometimes my guests say things and I have to sit back and think over it to see if I agree or not with their viewpoint. This week, I loved everything George said. It was so on point, and so in line with my experiences and learnings over the years that I had to stop myself from shouting "YES!" at every turn. Among other things, we discuss:

  • That people are not born salespeople
  • The big skills gap that many companies have
  • How you can represent your company as a leader

I highly recommend this episode for software leaders, but also anyone in sales or leadership - there was a lot of great stuff here.

To learn more about George and Membrain, visit: https://www.membrain.com/

Find George on LinkedIn at: https://www.linkedin.com/in/georgebronten/
Follow George on Twitter: https://twitter.com/georgebronten
Get the book, Stop Killing Deals, here.
--

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://www.xsellus.com/. To see if Matt's software sales coaching can benefit you and your business, apply for a free sales process review session at https://www.xsellus.com/strategy-call.

Matt created The Perfect D.E.A.L. Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit http://perfectdealprocess.com