121: Marketing Strategies for Turbulent Times - with Garrett Mehrguth

I received a crash course in SaaS marketing as I spoke with performance marketing expert and CEO of Directive, Garrett Mehrguth. In particular we talked about:

• How SaaS companies can leverage data to reach new heights
• Which strategies work best for going to market
• What to aim for when creating content

I really enjoyed the depth at which Garrett went to explain a scenario - he truly knows his stuff.

To learn more about Garrett and Directive, visit: https://directiveconsulting.com/

Find Garrett on LinkedIn at: https://www.linkedin.com/in/garrettmehrguth/

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For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt. 

Get even more tips by following Matt elsewhere:

• Sales Tips
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