EPISODE SUMMARY
Matt Wolach, the host of the SaaS Story in the Making podcast, interviews Lowell Ricklefs in this episode. He is the founder of Traction Advising M&A, a team of B2B SaaS specialists who help software leaders sell their businesses by setting them up to attract suitable acquirers.
Lowell shares tips on how to make your business look worthy and presentable to your potential purchasers. He walks us through the key parts of the process when setting up your business' exit and how to do it successfully.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Episode No. 180 “How to Set Up Your Company for a Great Exit - with Lowell Ricklefs”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Lowell Ricklefs, Founder/Managing Partner at Traction Advising M&A
TOP TIPS FROM THIS EPISODE
EPISODE HIGHLIGHTS
TOP QUOTES
Matt Wolach
[00:02] "Being able to exit your company is the ultimate dream."
[06:03] "Buyers are trying to get as much as they can. They might see an opportunity for somebody who maybe doesn't understand what they're doing."
Lowell Ricklefs
[12:21] "People will buy you for the financial performance, not just an add-on to an existing platform. So revenue's a big deal and the multipliers."
[13:07] "You don't have to be super profitable, but I would argue that at least being breakeven is important."
[13:38] "The reason people pay high multiples for SaaS companies is that it's repeatable revenue."
[16:31] "You don't want to kill the future, but you don't want to spend a lot of money on things that won't show a return for three or four years because that will hurt you in the short term."
[20:51] "Just be yourself. Don't try to be something that you're not."
LEARN MORE
To learn more about Lowell Ricklefs and Traction Advising, visit https://www.tractionadvising.com/.
You can also find Lowell Ricklefs on LinkedIn at: https://www.linkedin.com/in/lowellricklefs/.
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
Get even more tips by following Matt elsewhere: